Building on its sporting PR credentials, JML Communications has been appointed as NZ PR support for the eighth edition of the Velux 5 Oceans yacht race.
The race, established in 1982, sees solo sailors circumnavigate the planet in five stages, beginning on October 17. The French city of La Rochelle, will host the start and finish, and sailors will travel to:
1. Cape Town (7,500 nautical miles)
2. Wellington (7,000 nautical miles)
3. Salvador, Brazil ( 7,400 nautical miles)
4. Charleston, USA (4,000 nautical miles)
5. La Rochelle (3,600 nautical miles)
JML will provide support for the Wellington stop over, the first time New Zealand’s capital city has hosted the race, and the third time the race has returned to New Zealand.
In early 2009, JML provided PR advice and support for America’s Cup holders Alinghi when it competed in the Louis Vuitton Pacific Cup series, and also supported Chicago’s bid for the 2016 summer Olympics when bid cities visited New Zealand.
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